Creating A Successful Marketing Strategy

Andrew Klausner, Contributor (posted on Forbes)

 

While referrals are great, and will always be part of growing a business, many who have relied on referrals exclusively in the past have more recently needed to supplement these referrals with a more active marketing approach. And the world has changed – competition has increased, clients have become more discerning and social media has had a dramatic impact on the types of marketing activities that are the most effective.

 

In order for a marketing strategy to be successful, it must be multi-faceted, realistic and implemented consistently over time. The messaging should be focused on developing awareness of your brand and on building trust around that brand.

 

•  Detail specific activities you intend to undertake;

•  Identify the audience each activity is targeted to;

•  Specify how you’re going to measure success;

•  Be flexible enough to allow adjustments as necessary; and

•  Stipulate who on your team is responsible for each activity.

 

Click here to download the entire White Paper.

 

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